added MaU section with projection

src/routes/global/+page.server.ts

@@ -56,6 +56,12 @@ export const load: PageServerLoad = async () => {
 		.from(dailyCompletions)
 		.where(gte(dailyCompletions.date, sevenDaysAgo));
 
+	const thirtyDaysAgo = estDateStr(30);
+	const [{ monthlyPlayers }] = await db
+		.select({ monthlyPlayers: countDistinct(dailyCompletions.anonymousId) })
+		.from(dailyCompletions)
+		.where(gte(dailyCompletions.date, thirtyDaysAgo));
+
 	const todayPlayers = await db
 		.selectDistinct({ id: dailyCompletions.anonymousId })
 		.from(dailyCompletions)
@@ -202,6 +208,26 @@ export const load: PageServerLoad = async () => {
 	// Net growth = truly new arrivals minus departures
 	const netGrowth7d = newUsers7d - churned7d;
 
+	// ── Session depth funnel ──────────────────────────────────────────────────
+	// For each depth d, count players with >= d completions.
+	// returnRate at depth d = (players with >= d+1) / (players with >= d).
+	const depthCounts = new Map<number, number>();
+	for (const r of firstDates) {
+		const n = r.totalCompletions;
+		for (let d = 1; d <= n; d++) {
+			depthCounts.set(d, (depthCounts.get(d) ?? 0) + 1);
+		}
+	}
+	const sessionDepthCards = [2, 3, 4, 5, 7].map((d) => {
+		const atD = depthCounts.get(d) ?? 0;
+		const atDplus1 = depthCounts.get(d + 1) ?? 0;
+		return {
+			depth: d,
+			players: atD,
+			returnRate: atD >= 3 ? Math.round((atDplus1 / atD) * 1000) / 10 : null
+		};
+	});
+
 	// ── Return rate ───────────────────────────────────────────────────────────
 	// "Return rate": % of all-time unique players who have ever played more than once.
 	const playersWithReturn = firstDates.filter((r) => r.totalCompletions >= 2).length;
@@ -327,8 +353,99 @@ export const load: PageServerLoad = async () => {
 
 	const avgWau = Math.round(wauWeeks.reduce((sum, w) => sum + w.wau, 0) / wauWeeks.length);
 
+	// ── Monthly Active Users history (6 months) ───────────────────────────────
+
+	const sixMonthsAgo = estDateStr(185);
+	const mauCompletions = await db
+		.select({ anonymousId: dailyCompletions.anonymousId, date: dailyCompletions.date })
+		.from(dailyCompletions)
+		.where(gte(dailyCompletions.date, sixMonthsAgo));
+
+	// Rolling 30-day windows
+	const mauMonths: { monthStart: string; monthEnd: string; mau: number; changePct: number | null }[] = [];
+	for (let m = 0; m < 6; m++) {
+		const monthEnd = estDateStr(m * 30);
+		const monthStart = estDateStr(m * 30 + 29);
+		const users = new Set<string>();
+		for (const row of mauCompletions) {
+			if (row.date >= monthStart && row.date <= monthEnd) {
+				users.add(row.anonymousId);
+			}
+		}
+		mauMonths.push({ monthStart, monthEnd, mau: users.size, changePct: null });
+	}
+	for (let i = 0; i < mauMonths.length - 1; i++) {
+		const prev = mauMonths[i + 1].mau;
+		if (prev > 0) {
+			mauMonths[i].changePct = Math.round(((mauMonths[i].mau - prev) / prev) * 1000) / 10;
+		}
+	}
+
+	// Calendar month windows
+	const MONTH_NAMES = ['Jan', 'Feb', 'Mar', 'Apr', 'May', 'Jun', 'Jul', 'Aug', 'Sep', 'Oct', 'Nov', 'Dec'];
+	const [todayYear, todayMonth, todayDay] = todayEst.split('-').map(Number);
+
+	const calendarMauMonths: {
+		label: string;
+		monthStart: string;
+		monthEnd: string;
+		mau: number;
+		daysElapsed: number;
+		daysInMonth: number;
+		projectedMau: number | null;
+		changePct: number | null;
+		isCurrentMonth: boolean;
+	}[] = [];
+
+	for (let i = 0; i < 6; i++) {
+		let mo = todayMonth - i;
+		let yr = todayYear;
+		if (mo <= 0) { mo += 12; yr--; }
+
+		// new Date(yr, mo, 0) gives last day of month mo (1-indexed) in local time
+		const daysInMonth = new Date(yr, mo, 0).getDate();
+		const monthStart = `${yr}-${String(mo).padStart(2, '0')}-01`;
+		const monthEnd = `${yr}-${String(mo).padStart(2, '0')}-${String(daysInMonth).padStart(2, '0')}`;
+		const isCurrentMonth = i === 0;
+		const daysElapsed = isCurrentMonth ? todayDay : daysInMonth;
+		const queryEnd = isCurrentMonth ? todayEst : monthEnd;
+
+		const users = new Set<string>();
+		for (const row of mauCompletions) {
+			if (row.date >= monthStart && row.date <= queryEnd) {
+				users.add(row.anonymousId);
+			}
+		}
+
+		const projectedMau = isCurrentMonth && daysElapsed > 0
+			? Math.round(users.size * (daysInMonth / daysElapsed))
+			: null;
+
+		calendarMauMonths.push({
+			label: `${MONTH_NAMES[mo - 1]} ${yr}`,
+			monthStart,
+			monthEnd,
+			mau: users.size,
+			daysElapsed,
+			daysInMonth,
+			projectedMau,
+			changePct: null,
+			isCurrentMonth
+		});
+	}
+
+	for (let i = 0; i < calendarMauMonths.length - 1; i++) {
+		const curr = calendarMauMonths[i];
+		const prev = calendarMauMonths[i + 1];
+		if (prev.mau > 0) {
+			const compareVal = curr.projectedMau ?? curr.mau;
+			curr.changePct = Math.round(((compareVal - prev.mau) / prev.mau) * 1000) / 10;
+		}
+	}
+
 	return {
 		todayEst,
+		sessionDepthCards,
 		stats: {
 			todayCount,
 			totalCount,
@@ -337,7 +454,7 @@ export const load: PageServerLoad = async () => {
 			activeStreaks,
 			avgGuessesToday,
 			registeredUsers,
-			avgCompletionsPerPlayer
+			monthlyPlayers
 		},
 		growth: {
 			completionsVelocity,
@@ -360,6 +477,8 @@ export const load: PageServerLoad = async () => {
 			change: returnRateChange
 		},
 		wauWeeks,
-		avgWau
+		avgWau,
+		mauMonths,
+		calendarMauMonths
 	};
 };

src/routes/global/+page.svelte

@@ -9,7 +9,7 @@
 		activeStreaks: number;
 		avgGuessesToday: number | null;
 		registeredUsers: number;
-		avgCompletionsPerPlayer: number | null;
+		monthlyPlayers: number;
 	}
 
 	interface PageData {
@@ -51,6 +51,19 @@
 			changePct: number | null;
 		}[];
 		avgWau: number;
+		mauMonths: { monthStart: string; monthEnd: string; mau: number; changePct: number | null }[];
+		calendarMauMonths: {
+			label: string;
+			monthStart: string;
+			monthEnd: string;
+			mau: number;
+			daysElapsed: number;
+			daysInMonth: number;
+			projectedMau: number | null;
+			changePct: number | null;
+			isCurrentMonth: boolean;
+		}[];
+		sessionDepthCards: { depth: number; players: number; returnRate: number | null }[];
 	}
 
 	let { data }: { data: PageData } = $props();
@@ -68,8 +81,21 @@
 		newPlayerReturnVelocity,
 		wauWeeks,
 		avgWau,
+		mauMonths,
+		calendarMauMonths,
+		sessionDepthCards,
 	} = $derived(data);
 
+	// Collapsible table state
+	let returnExpanded = $state(false);
+	let wauExpanded = $state(false);
+	let completionsExpanded = $state(false);
+	let streakExpanded = $state(false);
+	let ret7dExpanded = $state(false);
+	let ret30dExpanded = $state(false);
+	let mauExpanded = $state(false);
+	let mauMode = $state<'rolling' | 'calendar'>('rolling');
+
 	function signed(n: number, unit = ""): string {
 		if (n > 0) return `+${n}${unit}`;
 		if (n < 0) return `${n}${unit}`;
@@ -97,13 +123,7 @@
 		{ label: "Players This Week", value: String(stats.weeklyPlayers) },
 		{ label: "Active Streaks", value: String(stats.activeStreaks) },
 		{ label: "Registered Users", value: String(stats.registeredUsers) },
-		{
-			label: "Avg Completions/Player",
-			value:
-				stats.avgCompletionsPerPlayer != null
-					? stats.avgCompletionsPerPlayer.toFixed(2)
-					: "N/A",
-		},
+		{ label: "Players This Month", value: String(stats.monthlyPlayers) },
 		{
 			label: "Overall Return Rate",
 			value: overallReturnRate != null ? `${overallReturnRate}%` : "N/A",
@@ -259,6 +279,28 @@
 			</div>
 		</section>
 
+		<section class="mb-10">
+			<h2 class="text-lg font-semibold text-gray-100 mb-1">Survival Curve</h2>
+			<p class="text-gray-400 text-sm mb-4">
+				Of players who completed N sessions, what % came back for N+1?
+			</p>
+			<div class="grid grid-cols-2 sm:grid-cols-3 lg:grid-cols-5 gap-4">
+				{#each sessionDepthCards as card (card.depth)}
+					<Container class="w-full p-5 gap-2">
+						<span class="text-gray-400 text-xs uppercase tracking-wide text-center"
+							>After {card.depth} plays</span
+						>
+						<span class="text-2xl md:text-3xl font-bold text-gray-100">
+							{card.returnRate != null ? `${card.returnRate}%` : "N/A"}
+						</span>
+						<span class="text-xs text-gray-500 text-center"
+							>{card.players} players</span
+						>
+					</Container>
+				{/each}
+			</div>
+		</section>
+
 		<section class="mb-10">
 			<h2 class="text-lg font-semibold text-gray-100 mb-4">
 				New Player Return Rate <span
@@ -337,7 +379,7 @@
 							</tr>
 						</thead>
 						<tbody>
-							{#each newPlayerReturnSeries as row (row.date)}
+							{#each (returnExpanded ? newPlayerReturnSeries : newPlayerReturnSeries.slice(0, 3)) as row (row.date)}
 								<tr
 									class="border-t border-white/5 hover:bg-white/5 transition-colors"
 								>
@@ -375,6 +417,14 @@
 						</tbody>
 					</table>
 				</div>
+				{#if newPlayerReturnSeries.length > 3}
+					<button
+						onclick={() => (returnExpanded = !returnExpanded)}
+						class="mt-2 flex items-center gap-1 text-xs text-gray-500 hover:text-gray-300 transition-colors mx-auto"
+					>
+						<span>{returnExpanded ? '▲ Show less' : '▼ Show more'}</span>
+					</button>
+				{/if}
 			{:else}
 				<p class="text-gray-400 text-sm px-4 py-6">
 					Not enough data yet.
@@ -403,7 +453,7 @@
 						</tr>
 					</thead>
 					<tbody>
-						{#each wauWeeks as row (row.weekEnd)}
+						{#each (wauExpanded ? wauWeeks : wauWeeks.slice(0, 3)) as row (row.weekEnd)}
 							{@const barPct = Math.round(
 								(row.wau / maxWau) * 100,
 							)}
@@ -444,6 +494,131 @@
 					</tbody>
 				</table>
 			</div>
+			{#if wauWeeks.length > 3}
+				<button
+					onclick={() => (wauExpanded = !wauExpanded)}
+					class="mt-2 flex items-center gap-1 text-xs text-gray-500 hover:text-gray-300 transition-colors mx-auto"
+				>
+					<span>{wauExpanded ? '▲ Show less' : '▼ Show more'}</span>
+				</button>
+			{/if}
+		</section>
+
+		<section class="mt-8">
+			<div class="flex items-center justify-between mb-1">
+				<h2 class="text-lg font-semibold text-gray-100">Monthly Active Users</h2>
+				<div class="flex gap-1 bg-white/5 rounded-lg p-1">
+					<button
+						onclick={() => (mauMode = 'rolling')}
+						class="px-3 py-1 text-xs rounded-md transition-colors {mauMode === 'rolling' ? 'bg-white/10 text-gray-100' : 'text-gray-400 hover:text-gray-200'}"
+					>Rolling 30d</button>
+					<button
+						onclick={() => (mauMode = 'calendar')}
+						class="px-3 py-1 text-xs rounded-md transition-colors {mauMode === 'calendar' ? 'bg-white/10 text-gray-100' : 'text-gray-400 hover:text-gray-200'}"
+					>Calendar</button>
+				</div>
+			</div>
+			<p class="text-gray-400 text-sm mb-4">
+				{mauMode === 'rolling' ? 'Unique players per 30-day window. Most recent first.' : 'Unique players per calendar month. Current month projected to end of month.'}
+			</p>
+
+			{#if mauMode === 'rolling'}
+				{@const displayedMauMonths = mauExpanded ? mauMonths : mauMonths.slice(0, 3)}
+				{@const maxMau = Math.max(1, ...mauMonths.map((m) => m.mau))}
+				<div class="overflow-x-auto rounded-xl border border-white/10">
+					<table class="w-full text-sm">
+						<thead>
+							<tr class="bg-white/5 text-gray-400 text-xs uppercase tracking-wide">
+								<th class="text-left px-4 py-3">Period</th>
+								<th class="text-right px-4 py-3">Active Users</th>
+								<th class="text-right px-4 py-3">Mo/Mo Change</th>
+								<th class="px-4 py-3 w-48"></th>
+							</tr>
+						</thead>
+						<tbody>
+							{#each displayedMauMonths as row (row.monthEnd)}
+								{@const barPct = Math.round((row.mau / maxMau) * 100)}
+								<tr class="border-t border-white/5 hover:bg-white/5 transition-colors">
+									<td class="px-4 py-3 text-gray-300 text-xs">{row.monthStart} – {row.monthEnd}</td>
+									<td class="px-4 py-3 text-right text-gray-100 font-medium">{row.mau}</td>
+									<td class="px-4 py-3 text-right text-xs font-medium {row.changePct != null ? row.changePct > 0 ? 'text-green-400' : row.changePct < 0 ? 'text-red-400' : 'text-gray-400' : 'text-gray-500'}">
+										{row.changePct != null ? signed(row.changePct, '%') : '—'}
+									</td>
+									<td class="px-4 py-3">
+										<div class="w-full min-w-24">
+											<div class="bg-teal-500 h-4 rounded" style="width: {barPct}%"></div>
+										</div>
+									</td>
+								</tr>
+							{/each}
+						</tbody>
+					</table>
+				</div>
+				{#if mauMonths.length > 3}
+					<button
+						onclick={() => (mauExpanded = !mauExpanded)}
+						class="mt-2 flex items-center gap-1 text-xs text-gray-500 hover:text-gray-300 transition-colors mx-auto"
+					>
+						<span>{mauExpanded ? '▲ Show less' : '▼ Show more'}</span>
+					</button>
+				{/if}
+			{:else}
+				{@const displayedCalMau = mauExpanded ? calendarMauMonths : calendarMauMonths.slice(0, 3)}
+				{@const maxCalMau = Math.max(1, ...calendarMauMonths.map((m) => m.projectedMau ?? m.mau))}
+				<div class="overflow-x-auto rounded-xl border border-white/10">
+					<table class="w-full text-sm">
+						<thead>
+							<tr class="bg-white/5 text-gray-400 text-xs uppercase tracking-wide">
+								<th class="text-left px-4 py-3">Month</th>
+								<th class="text-right px-4 py-3">Active Users</th>
+								<th class="text-right px-4 py-3">Mo/Mo Change</th>
+								<th class="px-4 py-3 w-48"></th>
+							</tr>
+						</thead>
+						<tbody>
+							{#each displayedCalMau as row (row.monthStart)}
+								{@const displayMau = row.projectedMau ?? row.mau}
+								{@const barPct = Math.round((displayMau / maxCalMau) * 100)}
+								<tr class="border-t border-white/5 hover:bg-white/5 transition-colors">
+									<td class="px-4 py-3 text-gray-300">
+										{row.label}
+										{#if row.isCurrentMonth}
+											<span class="text-xs text-gray-500 ml-1">(projected)</span>
+										{/if}
+									</td>
+									<td class="px-4 py-3 text-right font-medium {row.isCurrentMonth ? 'text-gray-400' : 'text-gray-100'}">
+										{#if row.isCurrentMonth}
+											<span class="text-gray-500 text-xs">{row.mau} → </span>{row.projectedMau ?? row.mau}
+										{:else}
+											{row.mau}
+										{/if}
+									</td>
+									<td class="px-4 py-3 text-right text-xs font-medium {row.changePct != null ? row.changePct > 0 ? 'text-green-400' : row.changePct < 0 ? 'text-red-400' : 'text-gray-400' : 'text-gray-500'}">
+										{#if row.changePct != null}
+											{row.isCurrentMonth ? '~' : ''}{signed(row.changePct, '%')}
+										{:else}
+											—
+										{/if}
+									</td>
+									<td class="px-4 py-3">
+										<div class="w-full min-w-24">
+											<div class="bg-teal-500 h-4 rounded {row.isCurrentMonth ? 'opacity-50' : ''}" style="width: {barPct}%"></div>
+										</div>
+									</td>
+								</tr>
+							{/each}
+						</tbody>
+					</table>
+				</div>
+				{#if calendarMauMonths.length > 3}
+					<button
+						onclick={() => (mauExpanded = !mauExpanded)}
+						class="mt-2 flex items-center gap-1 text-xs text-gray-500 hover:text-gray-300 transition-colors mx-auto"
+					>
+						<span>{mauExpanded ? '▲ Show less' : '▼ Show more'}</span>
+					</button>
+				{/if}
+			{/if}
 		</section>
 
 		<section class="mt-8">
@@ -462,7 +637,7 @@
 						</tr>
 					</thead>
 					<tbody>
-						{#each last14Days as row (row.date)}
+						{#each (completionsExpanded ? last14Days : last14Days.slice(0, 3)) as row (row.date)}
 							{@const barPct = Math.round(
 								(row.count / maxCount) * 100,
 							)}
@@ -489,6 +664,14 @@
 					</tbody>
 				</table>
 			</div>
+			{#if last14Days.length > 3}
+				<button
+					onclick={() => (completionsExpanded = !completionsExpanded)}
+					class="mt-2 flex items-center gap-1 text-xs text-gray-500 hover:text-gray-300 transition-colors mx-auto"
+				>
+					<span>{completionsExpanded ? '▲ Show less' : '▼ Show more'}</span>
+				</button>
+			{/if}
 		</section>
 
 		<section class="mt-8">
@@ -512,7 +695,7 @@
 							</tr>
 						</thead>
 						<tbody>
-							{#each streakChart as row (row.days)}
+							{#each (streakExpanded ? streakChart : streakChart.slice(0, 3)) as row (row.days)}
 								{@const barPct = Math.round(
 									(row.count / maxStreakCount) * 100,
 								)}
@@ -539,6 +722,14 @@
 						</tbody>
 					</table>
 				</div>
+				{#if streakChart.length > 3}
+					<button
+						onclick={() => (streakExpanded = !streakExpanded)}
+						class="mt-2 flex items-center gap-1 text-xs text-gray-500 hover:text-gray-300 transition-colors mx-auto"
+					>
+						<span>{streakExpanded ? '▲ Show less' : '▼ Show more'}</span>
+					</button>
+				{/if}
 			{/if}
 		</section>
 
@@ -580,7 +771,7 @@
 									</tr>
 								</thead>
 								<tbody>
-									{#each retention7dSeries as row (row.date)}
+									{#each (ret7dExpanded ? retention7dSeries : retention7dSeries.slice(0, 3)) as row (row.date)}
 										<tr
 											class="border-t border-white/5 hover:bg-white/5 transition-colors"
 										>
@@ -608,6 +799,14 @@
 								</tbody>
 							</table>
 						</div>
+						{#if retention7dSeries.length > 3}
+							<button
+								onclick={() => (ret7dExpanded = !ret7dExpanded)}
+								class="mt-2 flex items-center gap-1 text-xs text-gray-500 hover:text-gray-300 transition-colors mx-auto"
+							>
+								<span>{ret7dExpanded ? '▲ Show less' : '▼ Show more'}</span>
+							</button>
+						{/if}
 					{/if}
 				</div>
 
@@ -640,7 +839,7 @@
 									</tr>
 								</thead>
 								<tbody>
-									{#each retention30dSeries as row (row.date)}
+									{#each (ret30dExpanded ? retention30dSeries : retention30dSeries.slice(0, 3)) as row (row.date)}
 										<tr
 											class="border-t border-white/5 hover:bg-white/5 transition-colors"
 										>
@@ -668,6 +867,14 @@
 								</tbody>
 							</table>
 						</div>
+						{#if retention30dSeries.length > 3}
+							<button
+								onclick={() => (ret30dExpanded = !ret30dExpanded)}
+								class="mt-2 flex items-center gap-1 text-xs text-gray-500 hover:text-gray-300 transition-colors mx-auto"
+							>
+								<span>{ret30dExpanded ? '▲ Show less' : '▼ Show more'}</span>
+							</button>
+						{/if}
 					{/if}
 				</div>
 			</div>